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Why exhibit at Seoul ADEX 2021?

With nuclear saber-rattling to the north and presidents Moon and Trump pursuing a peaceful dialogue there, the next Seoul ADEX is uniquely framed with extra urgency and intrigue.

 

Driving the discussion, defense budget increases largely aimed at countering Kim Jong Un’s nuclear programs are spiking supplier interest in the show. For the second year in a row, South Korea’s defense budget has topped KRW40 trillion. The increase to 46.7 trillion won ($41.6 billion) for 2019 is an increase of 8.2%, making it the second largest year-on-year increase since 2008. Projects in development such as the U.S.-operated “Kill Chain” pre-emptive attack system, Ballistic Early Warning Radar and the Surface-to-Surface Missile Improvement Plan are expected to receive sizable increases in funding.

Beyond the preoccupation with North Korea and uncertainty about the political direction of its presidency, there's a lot more on the radar at Seoul ADEX 2021. The show will build on its well-earned reputation to present a vital and growing international aerospace event that addresses the full scope of commercial, military and space interests. The 2017 edition hosted some 405 exhibitors from 33 nations whose products and services, including 71 aircraft on the static, attracted more than 85,000 professional visitors, including 77 delegations from 51 countries.

Organizers anticipate more exhibitors and visitors in 2021, all looking for extra insight and access to decision-makers and buyers in this dynamic, influential and extra-intriguing marketplace. 

Visit the Official Show Site

 

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Why exhibit in the usa partnership pavilion?

The spirit of confidence and cooperation that has marked the relationship between the United States and South Korea since the signing of the Mutual Defense pact in 1953 gives American exhibitors a market advantage at Seoul ADEX 2021:

  • Korean defense forces are overwhelmingly equipped with American-made equipment (on a five-year average [2010-2014], U.S. defense products accounted for around 85% of Korea’s total defense imports)
  • U.S. OEMs, suppliers and services companies sell and operate end-to-end in the country’s commercial aviation sector
  • NASA is a primary advisor on the Republic’s first lunar orbiter project under the Mid- to Long-Term Space Development Plan.

Kallman Worldwide’s decades of experience organizing the U.S. presence at aerospace and defense shows around the world, including Seoul ADEX (since 2013), builds on America's advantage to help you stand out at the show. Our USA Partnership Pavilion is your on-site headquarters at Seoul: a destination for buyers, a business hub for exhibitors and a forum for all to share ideas and insights.

In 2021, in addition to our suite of end-to-end show services, Pavilion exhibitors will benefit from a prominent, high-traffic hall location, access to public- and private-sector VIPs and influencers, exclusive business intelligence from industry thought-leaders and operatives and exclusive networking events.

Explore our many planning resources below to learn more and sell more with Kallman at Seoul ADEX 2021.

 

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