American Companies Seek Greater Role in Chinese Aerospace Supply Chain

Majority of U.S. exhibitors at Airshow China are SME’s pitching technology, components and services

Zhuhai, China and Waldwick, N.J. / October 27, 2016 — China, America’s top aerospace export customer for the past five years, is attracting more interest from U.S. suppliers as the state-owned manufacturer COMAC rolls out its first planes to compete for single-aisle markets in the developing world. When Airshow China opens in Zhuhai next week (Nov. 1-6), that interest will be prominently on display as American exhibitors look to establish or strengthen their links in China’s booming industrial supply chain.

The centerpiece of the effort will be the U.S. International Pavilion, organized by Kallman Worldwide, Inc. (celebrating its 20th year as the show’s official U.S. representative), in coordination with numerous government agencies, including the U.S. departments of Commerce and State. The Pavilion will be a primary destination for buyers looking to meet industry leaders, an on-site business hub for American exhibitors looking to maximize their exposure and impact at the event, and a forum for all to share industry information and insights.

Ranging from publicly-traded stalwarts such as L-3 Communications (NYSE: LLL) and Precision Cast Parts (NYSE: PCP) to privately held small-and-medium-sized enterprises (SMEs) with fewer than 250 employees, Pavilion exhibitors are hoping to initiate or strengthen international partnerships that will generate new business and create more jobs back home. In fact, of the nearly 40 exhibitors participating with Kallman Worldwide, almost half are new to the Pavilion, four are new to the Chinese market, and more than half are SMEs.

For example, Kallman pointed to Pavilion exhibitor FRASCA International, a returning SME riding a wave of recent contracts for its flight simulation training devices, notably one with Sky Safari, Shanghai, for its Robinson R44/Schweitzer 300 convertible Helicopter Flight Training Device (FTD). The FTD features FRASCA’s TruVision™ visual system and will be used for training pilots on the S300 and R44 light helicopters.

“When American companies commit to exhibit at Airshow China, we’re saying we believe in the power of this event to attract real business prospects and customers,” said Kallman Worldwide President and CEO, Tom Kallman. “As the Chinese aviation and aerospace market diversifies from buying into building and supplying aircraft and services, we’re proud to enter our third decade working with show organizers to help our exhibitors succeed in Zhuhai, whether as prime contractors or subs in support of Chinese manufacturers, service partners and their end-user customers.”

To drive more trade attendees to visit Pavilion exhibitors, Kallman is promoting the U.S. national presence at Airshow China 2016 with its “Ask America” on-site advocacy campaign. The message is being placed prominently around the U.S. International Pavilion, integrated into official events and media placements during the show and highlighted in social media (follow on Twitter @kallmanEWC).

“The United States may be the world’s biggest aviation and aerospace supplier, but that’s no guarantee buyers at Airshow China will look to work with U.S. companies over others,” said Kallman. “As the organizer of the U.S. International Pavilion, we have a responsibility to advocate not only for our exhibitors, but for our nation in this highly competitive global marketplace.

“We want every show visitor to ‘ask America’ because we are listening, and we can help them gain a competitive edge in any market sector, anywhere in the world,” said Kallman. “The United States is committed to our international trade partnerships, we bring the best technology and innovation to the table and we have the best-skilled professionals ready to do the work.”


Export with purpose. Exhibit with confidence. Kallman Worldwide is an export marketing advocate focused on helping the United States of America and its leading businesses capitalize on international trade shows and events to grow their share of global markets. Our flagship U.S. International Pavilion programs cover all the details of creating and presenting a professional business environment to buyers, enabling exhibitors, clients and partners to make the most of their event opportunities, cultivate meaningful global business relationships and account for a measurable return on their export marketing investment.

Since 1963, Kallman has helped more than 10,000 companies, associations and government agencies stand out at nearly 1,000 industry and professional events in 46 countries. The company is headquartered in Waldwick, N.J., and staffs a Latin America office in Santiago, Chile, where it also owns and operates the U.S. Regional Trade Center. For more information visit


Chris Meyer

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