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The USA Partnership Pavilion at Seoul ADEX 2023

With nuclear saber-rattling to the north and presidents Moon and Trump pursuing a peaceful dialogue there, the next Seoul ADEX is uniquely framed with extra urgency and intrigue.


About the Show

Seoul ADEX will attract high-ranking commercial, military and government delegations from the U.S., South Korea and around the world. The USA Partnership Pavilion provides the essential business platform and unique opportunity for American exhibitors to meet with industry experts, peers, potential customers and suppliers.

Public Sector

Our public sector partners represent the national interests of the United States, their counterparts in South Korea, and are the points of contact for trade and development influencers in the Asia-Pacific region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Korea

U.S. Embassy Seoul supports U.S. companies doing business in the ROK through advocacy and commercial diplomacy, providing exporters with a wide range of programs and services. The United States and the Republic of Korea (ROK) have a vibrant trading relationship – one that accounts for over $100 billion on goods trade annually. The ROK is our seventh largest trading partner, and the United States is South Korea’s third largest trading partner.

Ministry of Defense
The United States and the Republic of Korea share a long history of friendship and cooperation based on common values and interests. The two countries work together to combat regional and global threats and to strengthen their economies. The United States has maintained Army, Air Force, Navy, and Marine personnel in the ROK in support of its commitment under the U.S.-ROK Mutual Defense Treaty to help the ROK defend itself against external aggression.

Joint United States Military Affairs Group - Korea (JUSMAG-K)
JUSMAG-K’s mission is to support the Republic of Korea Government in the modernization and sustainability of its armed forces, and work with the defense community towards a mutually beneficial armaments cooperative development and production program. To accomplish this mission, JUSMAG-K works with Korean civil and military institutions as well as the Korean defense community in support of the sale and sustainment of US equipment, services, supplies, and training to the ROK.

Private Sector

Korea Office of Civil Aviation (KOCA)
KOCA is responsible for formulation of national policies and programs for the development and regulation of the Civil Aviation sector in the country. These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at Seoul ADEX

U.S.-Korea Business Council (USKBC)
The U.S.-Korea Business Council (USKBC) is the premier business advocacy organization representing America’s top companies investing in Korea. The council is made up of senior executives of U.S. companies from every business sector that are major investors in Korea and are firmly committed to the Korean market.

Aerospace Industries Association (AIA)
The Aerospace Industries Association is an American trade association representing manufacturers and suppliers of civil, military, and business aircraft, helicopters, UAVs, space systems, aircraft engines, missiles, material, and related components, equipment, services, and information technology in the United States.

American Chamber of Commerce (AMCHAM) Korea

The American Chamber of Commerce in Korea (AMCHAM Korea) was founded in 1953 with a broad mandate to encourage the development of investment and trade between Korea and the United States. AMCHAM is the largest foreign chamber in Korea with member companies with diverse interests and substantial participation in the Korean economy.

Civil Aviation and MRO

    • Seoul ADEX will host buyers in the civil aviation industry looking for products and services to supply the growing need for industry modernization. Over 91% of total aerospace imports into South Korea are for commercial aircraft, parts and components. Of this total, 63 % were of U.S. origin in 2015.
    • The country’s MRO market is expected to grow 23.5%, to around $3.7 billion by 2020.

Military Aviation

  • The ROK's defense procurement agency, Defense Acquisition Program Administration (DAPA) — the sole government agency responsible for conducting and executing the procurement of all defense equipment for the country — will have a strong presence at the show and is a main supporter of Seoul ADEX. With South Korea's strong focus on U.S. military products, the U.S. DSCA/DoD will be involved in the FMS process with the ROK, and will be a large presence in the USA Partnership Pavilion supporting U.S. exhibitors during the show.

Visit the USA Partnership Pavilion at Avalon 2023


Meet Qualified Suppliers

Connect with key decision-makers from Industry leaders, dealers, and distributors. From OEMs to SMEs, the USA Partnership Pavilion is home to the top exhibitors from the United States.


Build key relationships

Cultivate relationships, build strong connections, and establish lasting partnerships with top U.S. companies as you meet face-to-face, in one great location.


Explore the Newest Technologies

Every USA Pavilion is staffed by an experienced event team dedicated to your success. Whether you need a liaison to the organizers, tech support, a contractor, caterer, translator, printer, or help tracking down a shipment... we're here to help.


Exclusive events and programs

The USA Partnership Pavilion hosts numerous events throughout the trade week, including our Opening Ceremony and Ribbon-Cutting, off and on-site hospitality receptions, business and market insight briefings, and special presentations.


2021 Seoul ADEX Stats



exhibitors from 28 countries

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International Delegates from 40 countries

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visitors including 90,000 trade visitors

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G2B meetings and 1,017 B2B meetings

Exhibit Options

From first concepts to finishing touches, our global network of professional designers, suppliers and builders stands ready to deliver our best for your brand. Whether you’re looking to build a small-scale sales and promotional stand or a larger multipurpose presence, the Partnership Pavilion offers three booth options to fit every purpose at any price.

Turnkey Design


Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Space Only


Get in on the ground floor with this raw space option. Book your space in the pavilion for a prime location, and allow your team to design your build.

Custom Build with Kallman


Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Floor Plan & Digital Directory

Looking for solutions that lead to better healthcare outcomes?

Among the many reasons to visit Seoul ADEX in Seoul this October, the USA Partnership Pavilion features America’s most innovative partners, products and services.

Explore exhibitor profiles, products & services, and more on SourceHere.com, the official Digital Directory of the USA Partnership Pavilion.


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USA Partnership Pavilion Events

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Opening Ceremony


VIP Tour

Partners & Sponsors

Thank you to our partners & sponsors for their continued support of the USA Partnership Pavilion at Avalon 2023 and around the globe.

Arkansas Economic Development Commission

"We’re honored to be a part of the USA Partnership Pavilion — companies from all around the world understand that the United States is favorable place to do business, and within that we want to highlight our state of Arkansas. So being recognized as a state in the United States and being grouped together with other states that are having success in the Aerospace Industry helps us and we’re proud to be affiliated." 

Clint O’Neal
Arkansas Economic Development Commission

Industrial Metals International LTD

"Kallman Worldwide made our exhibiting experience incredibly easy! Including conference rooms in the Pavilion package was a fantastic benefit. Being part of the USA Partnership Pavilion, which represents global leaders of the aviation industry, assures we'll meet the right customers."

Aimee Okamoto
Industrial Metals International LTD

Meet Your Team
Tracy Plant
Sales Account Executive
Michael Beltrone
Operations Specialist
Sharon Slender
Sr. Operations Specialist
Erica Marino
Senior Trade Show & Events Coordinator
Mike Petrassi
Vice President, Sales
Carolyn Carniaux
Senior Project Manager

Looking for more details? Contact us!

Our team can get you in contact with the right person - from securing your space, to building your booth, to shipping your products to the show-site, we're here for you.