DSA 2020

Welcome to the Exhibitor Zone

The Exhibitor Zone is your checklist for a successful show. Open the tabs here to find all the forms, deadlines, documents and details you need, including experienced Kallman staff to help you every step of the way! Each Exhibitor Zone is unique to include specific information for each and every show, region and industry.

Dear DSA Exhibitors:

DSA Exhibition and Conference Sdn Bhd has informed us that DSA / NATSEC 2020 has been postponed until August 24-27, 2020.  Please see their letter below regarding the rescheduled dates.  Obviously plans for the USA Partnership Pavilion for DSA 2020 were already in place for the April event, but with this postponement, we are looking ahead to August.

DSA is one of the top 3 defense exhibitions in the world, recognized by visitors and exhibitors alike.  We look forward to taking full advantage of its proven ability to draw ASEAN leaders when we assemble in Kuala Lumpur this summer.   We can identify with the challenges the postponement generates, but also know that one business trip to DSA will eliminate the need for dozens of similar trips around the region.

We remain at your disposal and appreciate your business and understanding. 


Tom Kallman
President / CEO
Kallman Worldwide

DSA Show Organizer Rescheduling Announcement


Malaysia International Trade and Exhibition Centre (MITEC)
Kompleks Kerajaan, 50480 Kuala Lumpur
Federal Territory of Kuala Lumpur, Malaysia



Show Hours

Monday, August 24th  - Wednesday, August 26th
8:00am - 7:00pm - Exhibitor Access
10:00am - 6:00pm - Visitor Access

Thursday, August 27th
9:00am - 11:59pm - Exhibitor Access
10:00am - 5:00pm - Visitor Access



Description Date Time
Official Contractor Move-In 16 April 2020  0900 - 2100
17 April 2020 0900 - 2100
18 April 2020 0900 - 2100
19 April 2020 0900 - 2100
Official Freight Forwarder Move-In 16 April 2020  0900 - 2100
17 April 2020 0900 - 2100
18 April 2020  0900 - 2100
19 April 2020 0900 - 2100
Non-Official Contractors Move-In
(Collect passes: 16 April 2020 )
16 April 2020 0900 - 2100
17 April 2020 0900 - 2100
18 April 2020  0900 - 2100
19 April 2020  0900 - 2100
Exhibitor Registration / Pass Collection 17 April 2020 0900 - 2100
18 April 2020 0900 - 2100
19 April 2020 0900 - 2100
Exhibitors Move-In 17 April 2020 0900 - 2100
18 April 2020 0900 - 2100



Description Date Time
Exhibitors Move-Out ( Hand carry items ONLY ) 23 April 2020 1700 - 2400
Dismantle of Booth Structure by Non-Official Contrators 24 April 2020 0900 - 2100


Safety Clothing
High visibility clothing or vest, are required at all times during build-up and dismantle.

Kallman Worldwide does not provide safety clothing.



Parking Information

Car parking bays are available within the Malaysia International Trade & Exhibition Centre but is limited.  Parking will also be available within a 5km radius of the Malaysia International Trade & Exhibition Centre. To access and park within the lower level of the venue will be a small fee. https://mitec.com.my/facilities/


Badge Information

Exhibitor badges must be ordered in advance of the show using Order Form 8.  Basic contact information including company name, individual names, and contact information is required.  Exhibitors' badges will be available at the DSA 2020 Exhibitor Services Counter at the Exhibition Hall during the build-up days.

Additional badges are MYR25/ badge (approximately $6.50 USD)

Booth Size (sqm)

Badge Entitlement

Below 18


18 - 27


28 - 36


37 - 50




Each exhibiting company will also receive 50 complimentary visitor tickets.  Distribution of visitor tickets is restricted to armed forces, police, law enforcement officials, customs, immigration and trade visitors only.

US1 - USA Partnership Pavilion Visitors Guide

As an exhibitor in the USA Partnership Pavilion, your company is entitled to a free listing in the USA Partnership Pavilion Visitors Guide and a digital profile in the Visitor Zone.

Deadline: March 2, 2020 EXTENDED! May 11, 2020

Mandatory | All Exhibitors


US2 - Turnkey Stand Identification

Submission of this form will signify how your company name will appear on both your fascia and counter that are included in your turnkey package. Failure to complete this form, and we will revert to the company name listed on your contract.

Deadline: March 20, 2020 EXTENDED! July 24, 2020

Mandatory | Turnkey Exhibitors


US3-E - Electrical, Lighting and AV Form

  • Additional electrical outlets to give your presence more power.
  • Additional lighting to brighten and make your products shine.
  • Transformers to ensure your equipment will run without a glitch.
  • Audio visual equipment to attract — and hold! — more attention.

Deadline: March 9, 2020 EXTENDED!

Optional | Turnkey Exhibitors


US3-F Furniture and Accessories Form

  • Carpet color and padding upgrades for a more polished look and enhanced comfort.
  • Furniture upgrades to meet specifications for enhanced functionality such as group meetings, presentations and hospitality.

Preview furniture catalogue here!

Deadline: March 11, 2020 EXTENDED! July 13, 2020

Optional | Turnkey Exhibitors


US3-G Graphics Form

  • Full wall graphics
  • Posters
  • Custom sizes available upon request

Deadline: March 20, 2020 EXTENDED! July 24, 2020 *Graphic orders AND Files are due by the July 24th deadline*

Optional | Turnkey Exhibitors


US4 - Space Only Stand Design Submission

As part of the USA Partnership Pavilion, we ask as a courtesy that a drawing or plan of the proposed booth installation be submitted for review. We want to ensure its overall cohesiveness with our design as well as identify any conflicting items that will disturb neighboring companies.

Deadline: March 3, 2020 EXTENDED! July 3, 2020

Mandatory | Space Only Exhibitors


US5 - Onsite Contact Information

Opt in to receive notifications onsite. These may include emergency updates, reminders for program events, and/or schedule changes.

Deadline: April 10, 2020 EXTENDED! August 10, 2020

Mandatory | All Exhibitors


Co-Exhibitor Form

This form is to be completed ONLY if you are hosting shared space for other companies or organizations on your stand.

Deadline: February 24, 2020 EXTENDED! May 4, 2020

Mandatory | All Exhibitors (if hosting co-exhibitors)



US2 & US3 orders received after the deadline date will be subject to a 20% Late Fee.
For questions, comments & concerns, contact the Kallman Worldwide DSA Exhibitor Services Team.

Online Exhibitor Manual (OEM) Link
*Please contact your Kallman Worldwide Exhibitor Services Specialist if you have not received your login details.

We encourage you to become familiar with the entire exhibitor manual, as there may be other services you need.  We strongly suggest that you review your Online Exhibitor Manual on a regular basis for updates.

Turnkey Exhibitors
February 21, 2020 | 1 Show Preview Form | Optional
February 28, 2020 | 2 Participating Company Listing | Mandatory
February 28, 2020 | 3 Free E-Show Guide Entry | Mandatory
February 28, 2020 | 4 Directory Product Index | Mandatory
March 2, 2020 | 7 Trade Visitor E-Invitation | Optional
March 23, 2020 | 8 Exhibitor Pass | Mandatory
April 3, 2020 | 5 VIP Programme | Mandatory
April 14, 2020 | D Internet & Telecommunication | Optional
April 14, 2020 | H Stand Catering | Optional
April 14, 2020 | I Stand Cleaning | Optional
April 14, 2020 | J Security Services | Optional

Space Only Exhibitors
February 21, 2020 | 1 Show Preview Form | Optional
February 28, 2020 | 2 Participating Company Listing | Mandatory
February 28, 2020 | 3 Free E-Show Guide Entry | Mandatory
February 28, 2020 | 4 Directory Product Index | Mandatory
March 2, 2020 | 7 Trade Visitor E-Invitation | Optional
March 18, 2020 | 11A Lighting and Power | Mandatory
March 23, 2020 | 8 Exhibitor Pass | Mandatory
April 3, 2020 | 5 VIP Programme | Mandatory
April 15, 2020 | G1 Rigging | Optional
April 14, 2020 | D Internet & Telecommunication | Optional
April 14, 2020 | H Stand Catering | Optional
April 14, 2020 | I Stand Cleaning | Optional
April 14, 2020 | J Security Services | Optional

We offer a variety of graphic options to enhance your booth including posters, and full wall graphics. Below you will find reference documents to assist you in preparing your graphic order. In order to provide you the best possible service, please pay close attention to formats, sizes, file types, and deadlines. If you have any questions, please do not hesitate to contact your Kallman Worldwide Exhibitor Service Specialist. Clearing up any confusion pre-show will avoid costly errors onsite. After the deadline we cannot guarantee that the artwork will be installed for opening day of the show.

As the official freight forwarder of the USA Partnership Pavilion serving the tradeshow community for over 40 years, Kallman Worldwide, Inc. recommends TWI for all your shipping and freight forwarding needs.

Learn more at www.twigroup.com
Contact: Bryce Larkin | BLarkin@twigroup.com | +1-702-691-9014


Ready to ship your tradeshow materials??? 

TWI Shipping Instructions (PDF)

Commercial Invoice (XLS)










*Please be aware that Kallman Worldwide is not responsible for any missing freight or packages. We strongly advise against using couriers such as FedEx or UPS that deliver straight to the venue as these small packages very often get lost at the venue.

For all inquiries regarding the events below, please contact Jamaela Malhotra 
If you're interested in sponsoring one of these events, please contact Brian Keller.

USA Partnership Pavilion Event Schedule- Coming Soon!

DSA Show Organizer Event Schedule(as of 3.17)

If you’re planning to announce news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll help get the word out to our network of show media, organizer communications teams and international contacts who cover your industry around the world.

​Alli Cozic, Marketing Assistant
+1-201-251-2600 x101


Social Media

Whether you’re active on social media or just looking to dip your toe in the water, Kallman Worldwide offers simple, low-risk support to USA Partnership Pavilion exhibitors.

Follow us and join the #USPavilion conversation!

Twitter  facebook  Linkedin  Instagram  Flickr



Kallman offers a wide range of free and paid marketing and promotion options to help you maximize your impact on-site.


Download these graphics to add to any of your pre-show or on-site marketing pieces:




Download these social media banners sized for posting on Facebook, Twitter, LinkedIn and Instagram! Use them to promote your USA Partnership Pavilion booth at the show!

Coming Soon!



Your message, our media. Review the details below, and contact us for a la carte or bundled programs.


Surround the show with your message. In print and online, on flat screens and signs the USA Partnership Pavilion offers multiple advertising options.

The centerpiece of our program is the USA Partnership Pavilion Visitors Guide. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on-site at every show. We also post an interactive online guide in the show's online Visitor Zone at kallman.com for worldwide reference. 

  • Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

  • ​Paid upgrades include enhanced listings (boldface or color text), logo placements, space advertising and "Tab-It!" branded guidemarks.

Reaching over 20,000 A&D decision-makers, the AIA dailyLead is the Aerospace Industries Association's free, 100% opt-in daily briefing powered by SmartBrief - click here to see today's issue.

Contact SmartBrief now and unlock a one-time 50% discount on your first campaign!



Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more VIPs and attendees. Our Event Sponsorship Packages magnify your presence with extra-visibility brand placements and exclusive access.

Program options may include special events such as the Pavilion Opening Ceremonies/Ribbon Cutting, VIP Networking Receptions and Industry Goodwill Presentations; exclusive Pavilion features such as the Meeting Point Exhibitors Lounge, Conference Rooms, The Newsstand and Carpet Stars, or accessories such as lanyards, lapel pins and tote bags. Click here to learn more or contact us now to plan a show-specifc program.

Hotel and Travel Partner

 JetSet builds its reputation as a premier provider of air, hotel and land services for exhibitions, trade shows, missions and events world-wide. We offer unmatched options for visitors or exhibitors – whether in a group or as an independent business traveler, including extension packages, with or without accompanying spouse/family, after the trade fair.

View their service options: www.visittradeshow.com/ or email travel@kallman.com, ATTN: Shree Kumar


DSA Hotel Tarrif- Coming Soon!


RW Events is the market leader in providing event accommodation, travel and consultancy for worldwide events. We pride ourselves on our personal services, attention to detail and on-site support.

View their service options: www.rwevents.net


DSA Hotel Tarrif- Coming Soon!



International Communication

Cellhire is an international Mobile Solutions company that offers a broad range of rental services including international cell phones, BlackBerry devices, 3G data cards, and a host of satellite options.

View their service options: www.cellhire.com



The State Department’s Office of American Citizens Services and Crisis Management (ACS) administers the Consular Information Program, which informs the public of conditions abroad that may affect their safety and security. Country Specific Information, Travel Alerts, and Travel Warnings are vital parts of this program.

 Read more


Smart Traveler Enrollment Program (STEP)

The Smart Traveler Enrollment Program (STEP) is a free service to allow U.S. citizens and nationals traveling abroad to enroll their trip with the nearest U.S. Embassy or Consulate. Read More

By enrolling in STEP, you will:

  • Receive important information from the Embassy about safety conditions in your destination country, helping you make informed decisions about your travel plans.
  • Help the U.S. Embassy contact you in an emergency, whether natural disaster, civil unrest, or family emergency.
  • Help family and friends get in touch with you in an emergency.


Visa Requirements

To enter Malaysia:

  • Your passport must be valid for at least six months.
  • You do not need a visa if you are coming for business or tourism for 90 days or less.
  • Immigration officials will place an entry stamp, known as a social visit pass (visa), in your passport authorizing a stay of up to 90 days.  Travelers may apply to the Immigration Department for extensions of up to two months.
  • See the Malaysian Immigration Department’s website for more information.

Download and Print for your Travelers- Coming Soon!

Coming Soon!

Kallman Worldwide | USA Partnership Pavilion

Keira Small | Operations Manager
KeiraS@kallman.com | +1-201-251-2600 x189

Kim Keogh | Program Manager
KimK@kallman.com | +1-201-251-2600 x103

Brian Keller | Sales Lead
BrianK@kallman.com | +1-201-251-2600 x148

Jamaela Malhotra | Project Coordinator
jamaelaM@kallman.com | +1-201-251-2600 x188

Ann Kallman | Director, Creative Services
AnnK@kallman.com | +1-201-251-2600 x113

Alli Cozic | Marketing Assistant
AlliC@kallman.com | @KallmanEWC | #USPavilion