In 2020, the world stopped, but we could not.
"In 2020, the world stopped, but we could not."
By Barbara Reyes, Managing Director, Kallman Worldwide LATAM and Fernanda Ossa, Project Manager, Kallman Worldwide LATAM
Because of our strong relationships with government and industry in Chile we take the operational lead on Kallman’s business here, including aviation and aerospace, defense, mining, and of course, food and agriculture.
The pandemic challenged our innovation and resilience. As advocates for national interests and global partnerships, when the pandemic shut down live events and threatened Latin American supply chains, we knew we could count on our well-established business partnerships to keep our clients connected to international markets.
Like the rest of the live events business, we pivoted to the internet. We worked with the Kallman executive team to invent Kallman Digital Trade Missions and partnered with government and industry to connect our client suppliers virtually with their buyers and prospects.
For example, in 2020 we organized “Sabor USA” (Taste USA), to introduce U.S. food suppliers to Chilean importers. We worked closely with the FAS in Santiago to recruit 19 U.S. companies to participate. It was so successful, we followed up with four “Taste of California” programs to connect state-based suppliers to buyers in the UK, India, Hong Kong, and Australia/New Zealand.
The meetings resulted in millions of dollars in new contracts for our clients.
In conjunction, we also helped relaunch Kallman’s digital Global Showcase to give participants a permanent presence online.
As the world rebounds from the pandemic, our success online helps position our customers for a year-round advantage in global trade. As live events return, we have resumed hosting exhibitors in on-site pavilions. We have also added live trade missions to our portfolio such as the upcoming Agricultural Trade Mission here in Santiago. And we’re expanding our virtual offerings through Kallman’s partnership with the new Sourehere.com supply chain network.
We are glad to work for a company that believes in innovation and resilience and encourages every employee to embrace those values!
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