WALDWICK, NJ / December 3, 2020 — Veteran trade show and USA Pavilion organizer joins the power of physical trade events with the global connectivity of digital platforms to offer a brand-new trade show exhibiting medium – The Phygital Showcase©.

Responding to U.S. exporter demands to maintain brand presence and engage with trade show attendees abroad but aware of the challenges associated with international travel in light of the global pandemic, Kallman Worldwide has created an entirely new way for U.S. firms to “stay put” while still presenting an impactful presence and connecting with trade show attendees real-time half way around the world. 

As various global markets emerge from COVID-19 shutdown, government, corporate, and personal travel bans and restrictions will force U.S. firms to skip key global events.   By participating in the USA Phygital Showcase brand exposure, lead generation and screening, product demonstrations, and one-on-one meetings will continue to take place between U.S. executives digitally present and trade show attendees seeking innovative U.S. partners and products.

Tom Kallman, President & CEO of Kallman Worldwide explains, “As America’s leading national pavilion organizer, we know that at the nucleus of our success is one person connecting with another in a “let’s trade” environment - trade names, trade ideas, trade requirements and capabilities to see how we might be able to help each other.  Faced with the reality that international travel will be difficult, or impossible, for thousands of U.S. firms in the coming months, our hybrid USA Phygital Showcase is the perfect solution.  Our program marries the proven results of global trade shows with the power of the digital platforms that are presently holding the world together.” 

Making its debut at the IDEX 2021 global defense exhibition in Abu Dhabi, UAE in February, 2021 the USA Phygital Showcase will be present in numerous international flagship events next year including: the Paris Air Show (France), Arab Health (UAE), ExpoMin (Chile), and in shows in Australia and Indo-Pacific region.

“We selected IDEX 2021 for our debut because it is the undisputed champion of defense shows in the Middle East and decision-makers there appreciate the quality and innovation U.S. defense firms bring to the table,” added Kallman.

 “The Phygital Showcase© is the logical progression from the dozen Digital Trade Missions and Virtual Trade Shows we’ve conducted since March of 2020.  Physical trade events will never again be without this hybrid offering, and we’re excited to be pioneers.”

Featuring an array of video presentations, touch-less scanners and data collection points, QR-coded corporate and product information showcases, and a “Connection Zone” where pre-screened showcase visitors go “live” one-on-one with U.S. executives on digital platforms. The USA Phygital Showcase does not just address COVID-19 challenges, but is a solution for all firms that find themselves unable to be in two places at once.

“We’re boldly going where no one has gone before, and inspired by the flexibility and industry support our phygital program offers our clients,” cites Kallman, “It’s a surefire way for our execs to be jet-lagged without ever leaving their homes or offices.  That’s another strange concept we have to embrace in this crazy year!” 



Established in 1963, Kallman Worldwide creates unique opportunities for U.S. companies to strengthen business relationships around the world by maximizing their impact at international trade shows and through online digital events With its flagship USA Partnership Pavilion, end-to-end exhibitor services, custom stand-building, corporate hospitality programs and Kallman Connects forum events, Kallman has helped more than 15,000 companies, associations and government agencies “export with purpose and exhibit with confidence” at over 2,000 industry and professional events in 46 countries.  The company is a strategic partner of the U.S. Department of Commerce, and a proud recipient of the President’s “E” Award for its role in helping to increase U.S. exports. Kallman Worldwide is headquartered in Waldwick, N.J., with satellite offices in Texas and South Carolina.  It also staffs a Latin America office in Santiago, Chile and London, UK.  For more information visit www.kallman.com.


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For further media information on the USA Phygital Showcase at IDEX 2021 or any of the world-class events in the Kallman Worldwide portfolio contact: 


Philippa Ewart 
Kallman Worldwide
Marketing & Communications 
☏ +44 (0) 7730 817 825