Make powerful connections.
DSA brings together a wide cross-section of stakeholders, influencers and decision-makers seeking deals that make a difference. DSA presents a consistently successful delegation program featuring top military officials from around the globe


Kim Keogh, Project Manager
Kim Keogh
Project Manager
Public Sector

Our public sector partners represent the national interests of America, and are the points of contact for their trade and development counterparts in the Asia-Pacific region.

Department of Commerce
The mission of the Department in Malaysia is to create and foster the conditions for U.S. economic growth and opportunity in country and across the region. Kallman staff coordinate personally with Commerce department representatives in Kuala Lumpur and ASEAN capitals year-round to foster cooperation and gain market insights that can give our exhibitors a market advantage at the show.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. The service has trade professionals stationed across southeast Asia to help U.S. companies get started in exporting or increase sales to new global markets. Many of these in-country market professionals will be on hand at DSA to introduce U.S. exhibitors to buyers and facilitate business conversations

United States Embassy, Malaysia
Malaysia is an important U.S. ally, and the USA Partnership Pavilion will capitalize on our countries’ strong diplomatic ties to heighten awareness of the American presence at DSA 2018. Expect the direct, personal participation of senior diplomats (the ambassador will be invited to speak at the Pavilion opening and meet with exhibitors) to attract more media and visitor attention to U.S. exhibitors.

Private Sector

These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at DSA 2020. Kallman Worldwide is an active member of each.

The Aerospace Industries Association (AIA)
AIA helps you and all levels of your organization get closer to your customers and competitors by providing numerous networking opportunities through meetings, international air shows, and an extensive network of councils, committees, and working groups.

Association of the United States Army (AUSA)
Since 1950, the Association of the United States Army has worked to support all aspects of national security while advancing the interests of America's Army and the men and women who serve. AUSA is a private, non-profit educational organization that supports America's Army - Regular Army, National Guard, Reserve, Retired Soldiers, Government Civilians, Wounded Warriors, Veterans, concerned citizens and family members. AUSA provides numerous Professional Development Opportunities at a variety of events both local and national.

The U.S.-ASEAN Business Council (USABC)
For 30 years, the US-ASEAN Business Council has been the premier advocacy organization for U.S. corporations operating within the dynamic Association of Southeast Asian Nations (ASEAN), serving as the leading voice of the U.S. private sector in promoting mutually beneficial trade and investment relationships between the United States and Southeast Asia.

The American Chamber of Commerce (AMCHAM)
AMCHAM Malaysia (the American Malaysian Chamber of Commerce) was founded in 1978 as an international, non-profit, private-sector business association. It comprises nearly 1,500 members representing over 350 American, Malaysian and other international companies. The chamber is affiliated with the Asia Pacific Council of American Chambers of Commerce (APCAC) and with the U.S. Chamber of Commerce, which is the largest chamber of commerce in the world.


Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading defense and security industry media companies bring extra attention and insight to the USA Partnership Pavilion at DSA 2020. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with international media leaders to provide news, information and insight to the USA Partnership Pavilion during DSA 2020.

Social media will play an important role in promoting the Pavilion and the greater U.S. presence at DSA, too. Join the conversation @kallmanEWC #USPavilion


DSA Exhibition And Conference Sdn Bhd (DSA Sdn Bhd), a Malaysian-owned company was established with one objective; to successfully organize the Defence Services Asia series of exhibitions and conferences hand-in-hand with the Malaysian Government.

To help introduce more American companies to this dynamic and strategically critical marketplace, show organizers have contracted Kallman Worldwide to represent DSA 2020 in the United States, and to organize the U.S. presence at the event.

“As countries across Southeast Asia look to modernize and defend their borders, it is important for our defense and homeland security decision-makers throughout the region to have access to the best equipment, products and services in the world,” said DSA General Manager Anita Jacobson. “DSA is established as the premier marketplace in the region for defense and security buyers and suppliers. We are excited and confident that the addition of the USA Partnership Pavilion organized by Kallman Worldwide will ensure increased U.S. participation at DSA, and a corresponding interest in U.S. suppliers among our attendees.”