Opportunities

Show Focus

LAND FORCES 2021 will be a showcase for manufacturers, systems integrators and maintenance and logistics specialists operating across the full spectrum of land warfare including:

  • Armoured, transport and utility vehicles
  • Weapon systems and ordnance
  • Unmanned Systems
  • Helicopters 
  • Amphibious ships and watercraft
  • Strategic and battlefield logistics
  • Combat engineering
  • Component design and manufacture
  • Tactical and strategic communications
  • Command and Control (C2)
  • Intelligence Surveillance and Reconnaissance (ISR)
  • Maintenance and Upgrades
  • Training and Simulation.

MARKET INSIGHT

Show Data

LAND FORCES 2018 Exposition broke previous attendance, exhibitor and delegation records, and was hailed as the best yet by exhibitors, trade visitors and organisers.

The three-day exposition in September 2018 combined Defence and Army conferences, technical and scientific seminars and symposia and a defence industry exhibition promoting 624 companies from 26 countries.

It attracted record total combined attendances of 15,331 over the period of the event, from throughout Australia and the world (up from 13,450 in 2016).

THE EVENT INCLUDED:

  • A 30 per cent increase in total exhibition space over the 2016 event
  • 624 participating exhibitor companies (including 328 Australian SMEs) from 26 countries (up from 501 exhibitor companies in 2016)
  • 21 conferences, seminars and symposia (11 in 2016)
  • 74 defence, trade and industry delegations from 36 countries (66 in 2016), including 31 foreign military delegations and 19 Australian military delegations.

MAJOR DEFENCE CONFERENCES AND SYMPOSIA:

  • Chief of Army Land Seminar (CALFS18)
  • DST International Conference on Science and Innovation for Land Power 2018 (ICSILP18) Conference
  • Land Environment Working Group (LEWG) Defence Engagement With Industry Briefings
  • CASG 3rd Army Aviation Symposium.

PRESENTATIONS FROM:

  • Australian Minister for Defence;
  • Australian Minister for Defence Industry;
  • Australian Assistant Minister for Defence.

LAND FORCES 2018 Chief Executive Officer Ian Honnery said the event had achieved its dual goals of providing a platform for interaction, and promoting Australian industry. “LAND FORCES 2018 is unique in the region as a platform for engagement and exchange of ideas between Army, Defence, Government, academia and industry, in the national interest,” Mr. Honnery said. “It enables interaction with military professionals and companies from around the world. It is an important opportunity for Australian industry, particularly our Small to Medium Enterprises, to promote themselves to prime contractors, major suppliers and potential overseas customers. “LAND FORCES 2018 excelled in its main goals of enabling that engagement and of promoting Australian industry to the world, by bringing the world to Australia.”

USA Partnership Pavilion

As an exhibitor in the USA Partnership Pavilion at Land Forces, you start the show with an advantage you can build on. From the design of your stand to the presentation of your brand, Kallman Worldwide’s portfolio of booth, promotion and PR options will elevate your initiatives to new heights.

The USA Partnership Pavilion is your export advantage at Land Forces. Because it presents the highest concentration of USA equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers:

  • Participation of U.S. Commercial Service representatives from countries in and around the Indo-Aisan-Pacific region
  • U.S. Department of Commerce works closely with the USA Partnership Pavilion to ensure maximum exposure to buyers; on-site counseling services are available
  • The Pavilion location is the ideal spot for any company looking to network with local and regional industry leaders
  • A targeted “Ask America” marketing campaign helps spread your brand and your message to a wide audience