About the Show
The AVALON 2025 Australian International Airshow and Aerospace & Defence Exposition is a global business, defence and public event, attracting senior civil aviation, aerospace, space and defence industry, military and government decision-makers from around the world.
AVALON 2025 will be a platform for industry at all levels to promote to customers, partners and suppliers, providing unrivalled access to the region’s aviation, aerospace, defence and space community. With a range of indoor and outdoor display options, air display flights and promotional opportunities, the Aerospace and Defence Exposition incorporates:
- Australia’s largest international aviation and aerospace industry exposition
- Three onsite exhibition halls
- External industry and aircraft displays positioned throughout the 320,000 square meter exhibition precinct.
- Specialist conference and symposia program, including conferences of Australian Defense Force chiefs, major government and defense agencies, industry associations and international organizations.
- Formal business to business and business to government networking programs.
- Australian and international defence, industry, government and scientific delegations, with formal engagement and access programs.
- A prestigious Innovation Awards program.
- STEM, Careers and Skilling Programs.
Strategic Defense Review 2023
On April 24,2023, the Australian government released the Strategic Defence Review (SDR), an update to the 2016 Defence White paper charting the course of the Australian Defence Force as they upgrade, expand and shape their defense for the next several decades. Australia must enhance their Navy's lethality - including through its surface fleet and conventionally-armed, nuclear-powered submarines - underpinned by a continuous naval shipbuilding program.
With this directive, Australia will continue to be in the Maritime/Defense spotlight for the foreseeable future as AUKUS continues to play a major role as explained in the SDR including the expansion of maritime and defense opportunities for US companies seeking sales and partnerships in Australia. This inclusive document offers an executive briefing which can be found on pages 18-21.
About the Pavilion
Prime Exhibit Space & Quality Designs
Built on the idea that an organized group of USA exhibitors is easier to find than stand-alone booths scattered throughout a show, the USA Partnership Pavilion always attracts a crowd.
Meet Qualified
Buyers
Connect with key decision-makers from Industry leaders, dealers, and distributors. The USA Partnership Pavilion is home to the top exhibitors from the U.S.
Professional Amenities and Staff
Every USA Partnership Pavilion is staffed by an experienced event team dedicated to your success. Whether you need a liaison to the organizers, tech support, a contractor, caterer, translator, printer, or help tracking down a shipment... we're here to help.
Build Key
Relationships
The Pavilion provides an optimal setting for exhibitors to develop new and strengthen existing relationships with industry professionals. Positioned as a centralized hub, the Pavilion facilitates meaningful interactions between U.S. exhibitors and local industry leaders.
Exclusive Events and Programs
As an exhibitor you have exclusive access to all Pavilion events, including our Opening Ceremony and Ribbon-Cutting, off and on-site hospitality receptions, business and market insight briefings, and special presentations.
2023 USA Partnership Pavilion Stats
83
Pavilion Exhibitors making up a total of 67% of the United States' Presence
9
State Pavilions with 49 State Pavilion Co-Exhibitors
51
Companies New to Show
1200+
Square Meters
News
Lyons-Burt, Charles. "This New State Department Reform Just Made Selling Weapons to UK, AUS Easier". GovCon Wire, 4 September 2024
"In an era where the U.S. is increasingly interested in sharing the offerings of its defense industrial base with allies, bureaucratic red tape is sometimes the only thing standing in the way of making foreign military sales—FMS for short. Defense News reported in mid-August that if major allies like the U.K. and Australia wanted to procure weapons from the U.S., they would have to subject themselves to a complicated application that could take over a month to be approved. In the heat of a conflict scenario especially, this could be too long a wait."
Exhibit Options
From first concepts to finishing touches, our global network of professional designers, suppliers and builders stands ready to deliver our best for your brand. Whether you’re looking to build a small-scale sales and promotional stand or a larger multipurpose presence, the Partnership Pavilion offers three booth options to fit every purpose at any price. Not only can our team locate you a spot within the USA Partnership Pavilion, we will also help you secure your space within the show at large.
USA Partnership Pavilion Turnkey Package
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.
USA Partnership Pavilion Space Only
Get in on the ground floor with this raw space option. Already have a design that fits your needs? Book your space in the pavilion for a prime location, and allow your team to design your build, with additional Pavilion benefits.
Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.
Exhibit Outside the Pavilion at Avalon
Not only can our team find you a great location in the USA Partnership Pavilion, but as the U.S. Representative of Avalon Airshow, if you prefer a specific location in the show at large, we’re also here to help. Either way, we’re focused on helping your company engage in the dynamic Australian market in a manner that best aligns with your marketing needs.
Floor Plan & Digital Directory
Looking for solutions that lead to better outcomes?
Among the many reasons to visit Avalon in Geelong in March, the USA Partnership Pavilion features America’s most innovative partners, products and services.
Explore exhibitor profiles, products & services, and more on Sourcehere.com, the official Digital Directory of the USA Partnership Pavilion.
USA Partnership Pavilion Events
USA Pavilion Opening Ceremony
Join us for opening remarks and a ceremonial ribbon cutting to officially “open” the USA Partnership Pavilion for business at Avalon 2025!
USA VIP Reception
A private event for U.S. exhibitors, Government & Industry VIPs, and other distinguished guests for a night of cocktails and networking while taking in the views of Melbourne.