Sharpen the focus. Turn up the volume.

USA Partnership Pavilion exhibitors start the show with a competitive advantage. Kallman Marketing & Media magnifies your presence and amplifies your message with advertising, sponsorship, PR and social media options that persuade more prospects to pay extra attention to you. Review the features below and contact us to plan your Pavilion promotion program.



Surround the show with your message. In print, online, on flat screens and signs, the USA Partnership Pavilion offers multiple advertising options.

The centerpiece of our program is the Visitors Guide to USA Partnership Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For most shows, we also post an interactive online directory in the show "Visitor Zone" at for worldwide reference. 

Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories. Paid upgrades include enhanced listings (boldface or color text), logo placements, space advertising and "Tab-It!" branded guidemarks. Speak with our sales team to design a show-specific advertising program just for you!

For market reach that amplifies your on-site presence, connect with Kallman Worldwide's official media partners. Click here to learn more.  

Reaching over 20,000 A&D decision-makers, the AIA dailyLead is the Aerospace Industries Association's free, 100% opt-in daily briefing powered by SmartBrief - click here to see today's issue. 
Contact SmartBrief now and unlock a one-time 50% discount on your first campaign!


Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Meeting Point Exhibitors Lounge

This crossroads of the Pavilion is a favorite gathering spot for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Whether as an alternative workspace or an informal networking environment, the Meeting Point is a reliable escape from the hustle of the exhibit floor — with complimentary coffee. Who wouldn’t want their brand associated with that?! Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms

Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars

Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.


Lanyards, lapel pins, and tote bags, oh my! Just add your logo and extend the reach of your brand.

The Newsstand

At select shows, when visitors and exhibitors look for the latest news, they turn to the Newsstand, the on-site information center located near the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor — plus your video ads and promotion in prominent rotation throughout the trade day — all flanked by take-away publications from the industry’s top publishers, including show dailies. Sponsor the Newsstand and share the spotlight with the show’s best sources.

Special events

In addition to official show events, the USA Partnership Pavilion hosts its own official VIP and Networking events. Add your brand to the program and benefit from extra recognition and access.

Opening Ceremony and Welcome Reception

Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day One.

VIP Reception

This is the centerpiece Pavilion soiree of the show. Typically an evening event held at a prestigious local venue the first or second day of the show, the VIP Reception is attended by distinguished government, military and diplomatic visitors, exhibitors, partners and industry guests.

Networking Events

Often at the midpoint of a show, the Pavilion will host an afternoon networking event at the show site to bring exhibitors and invited international delegations and buyers together in a more relaxed environment. Such events typically take a “happy hour” approach with locally inspired themes and refreshment.

Find it at the Forum!

News, knowledge and networking take center stage in The Forum, the live event space hosted at select shows by Kallman — and you! — in the USA Partnership Pavilion. The Forum is a theater-style attraction that features a scheduled program of presentations by a select, industry- and market-focused group of public- and private-sector thought-leaders during the trade days of the show. Sponsor the Forum and benefit from integrated, end-to-end visibility — pre-show, on-site and post-event — to ensure your brand is associated with actionable show information and insight.

PR and Media Support

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend. Kallman's dedicated media relations efforts promote the concentration of new equipment, products and services on display in the USA Partnership Pavilion to validate it as a primary destination for these audiences.

If you’re planning to announce news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll help get the word out to our network of show media, organizer communications teams and international contacts who cover your industry around the world.

"Ask America” Exhibitor Advocacy Campaign

The United States is committed to its international trade partnerships, we bring the smartest technology and innovation to the table, and we have the most-skilled professionals ready to do the work. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Led by pre-show and on-site media relations, the campaign blends PR, social media, web content, live presentations and media advertising to promote America’s industry leadership and show presence.

Every USA Partnership Pavilion exhibitor is encouraged to submit show news to be included in the “Ask America” PR and Media Campaign — at no cost. Click here to see all the different ways your news will be promoted on-site.

Social Media

Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your event outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to U.S. International Pavilion exhibitors.

Follow us and join the #USPavilion conversation!