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About the Show
The biennial Land Forces International Land Defence Exposition is the premier gateway to the land defence markets of Australia and the region, and a platform for interaction with major prime contractors from the United States and Europe. With strong commitment from the Australian Army and a substantial Asian, European and US industry presence, Land Forces provides an interface between Australian, regional and international industry on every level, from Defence Force customers to prime contractors, small to medium enterprises and start-up companies. Every Land Forces includes:
- A comprehensive international industry exhibition (810 companies in 2022)
- A topical relevant conference program
- Structured networking events and functions
- Formal industry and delegation meeting request systems
- An Innovation Awards program
- STEM and Skilling programs
New: Strategic Defense Review 2023
On April 24,2023, the Australian government released the Strategic Defence Review (SDR), an update to the 2016 Defence White paper charting the course of the Australian Defence Force as they upgrade, expand and shape their defense for the next several decades. Australia must enhance their Navy's lethality - including through its surface fleet and conventionally-armed, nuclear-powered submarines - underpinned by a continuous naval shipbuilding program.
With this directive, Australia will continue to be in the Maritime/Defense spotlight for the foreseeable future as AUKUS continues to play a major role as explained in the SDR including the expansion of maritime and defense opportunities for US companies seeking sales and partnerships in Australia. This inclusive document offers an executive briefing which can be found on pages 18-21.
Visit the USA Partnership Pavilion at Land Forces 2024!
Meeting Qualified Suppliers
Connect with key decision-makers from Industry leaders, dealers, and distributors. From OEMs to SMEs, the USA Partnership Pavilion is home to the top exhibitors from the United States.
Building Key Relationships
Cultivate relationships, build strong connections, and establish lasting partnerships with top U.S. companies as you meet face-to-face, in one great location.
Exploreing the Newest Technologies
Every USA Pavilion is staffed by an experienced event team dedicated to your success. Whether you need a liaison to the organizers, tech support, a contractor, caterer, translator, printer, or help tracking down a shipment... we're here to help.
Exclusive Events and Programs
The USA Partnership Pavilion hosts numerous events throughout the trade week, including our Opening Ceremony and Ribbon-Cutting, off and on-site hospitality receptions, business and market insight briefings, and special presentations.
Exhibit Options
From first concepts to finishing touches, our global network of professional designers, suppliers and builders stands ready to deliver our best for your brand. Whether you’re looking to build a small-scale sales and promotional stand or a larger multipurpose presence, the Partnership Pavilion offers three booth options to fit every purpose at any price. Not only can our team locate you a spot within the USA Partnership Pavilion, we will also help you secure your space within the show at large.
USA Partnership Pavilion Turnkey Package
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.
USA Partnership Pavilion Space Only
Get in on the ground floor with this raw space option. Already have a design that fits your needs? Book your space in the pavilion for a prime location, and allow your team to design your build, with additional Pavilion benefits.
Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.
Exhibit Outside the Pavilion at Land Forces
Not only can our team find you a great location in the USA Partnership Pavilion, but as the U.S. Representative of Land Forces, if you prefer a specific location in the show at large, we’re also here to help. Either way, we’re focused on helping your company engage in the dynamic Australian market in a manner that best aligns with your marketing needs.
Media Partners
2022 Show Stats
20,000
Total Attendance
810
Exhibitors from 25 Nations
40
Conferences, Symposia, & Presentations
159
Deference, Government, Industry, & Scientific Delegations from 30 Nations
Show News
Defense News: AUKUS Countries Update Rules on Sharing Defense Kit
"The United States, Australia and the United Kingdom have agreed to new rules for sharing arms — a major step in the ongoing effort to make their defense industries more accessible to one another."
AMDA Foundation: Australian Army at Land Forces 2024
"The Australian Army is proud to host the Chief of Army Symposium (CAS) 2024 at this year's Land Forces on Thursday 12 September.
Army Innovation Day (AID) and the Army Quantum Technology Challenge (QTC) expositions will also be held at Land Forces as part of CAS 2024, and will be open to all Land Forces attendees."
Floor Plan & Digital Directory
Among the many reasons to visit Land Forces in Melbourne next November, the USA Partnership Pavilion features America’s most innovative partners, products and services.
Explore exhibitor profiles, products & services, and more on SourceHere.com, the official Digital Directory of the USA Partnership Pavilion.
Thank You to Our Partners
USA Partnership Pavilion Events
Opening Ceremony
9:30 AM | The Meeting Point | Booth #G093
Join VIP's from the U.S. government and other industry leaders for brief remarks followed by a ceremonial ribbon cutting to mark the opening of the USA Partnership Pavilion at Land Forces 2024.
HOSTED BY
Kallman Worldwide, Inc.
IN PARTNERSHIP WITH
VIP Reception
7:00 PM - 9:30 PM | By invitation only
Join USA exhibitors, government, and industry VIP's and other distinguished guests for a night of drinks and networking while immersed in the world's largest digital art gallery surrounded by the city lights of Melbourne and the works of Vincent Van Gogh.
HOSTED BY
Kallman Worldwide, Inc.
IN PARTNERSHIP WITH
"Absolutely stoked to work with Kallman Worldwide on U.S. Pavilions at five major trade shows across Australia and Singapore. Kallman’s team has delivered excellent logistical, marketing and event management to ensure American exhibitors get the best value out of their participation. I have worked with the Kallman team at nine events over the past three years as well as sharing presentations with them in the U.S. to explain trade show opportunities to industry audiences. This is a team that knows its business and takes pride in its work."
Dr. Douglas Hartley
COMMERICAL SPECIALIST
Embassy of the United States of America, Canberra, Australia
"The USA Partnership Pavilion delivers more than just a high level of walk-up visitors - it enables us to connect with not only those visitors, but other US companies within the Pavilion, who make up the bulk of our customer base."
Alfred Struna
SALES MANAGER
Forecast International
