Loading Events

The USA Partnership Pavilion at Land Forces 2024

Land Forces International Land Defence Exposition is a three-day event incorporating a premier industry exhibition, specialist conference program covering topical land defence issues and formal networking and engagement programs for industry, defence, government and academia from Australia and around the world.


About the Show

The biennial Land Forces International Land Defence Exposition is the premier gateway to the land defence markets of Australia and the region, and a platform for interaction with major prime contractors from the United States and Europe. With strong commitment from the Australian Army and a substantial Asian, European and US industry presence, Land Forces provides an interface between Australian, regional and international industry on every level, from Defence Force customers to prime contractors, small to medium enterprises and start-up companies. Every Land Forces includes:

  • A comprehensive international industry exhibition (810 companies in 2022)
  • A topical relevant conference program
  • Structured networking events and functions
  • Formal industry and delegation meeting request systems
  • An Innovation Awards program
  • STEM and Skilling programs

New: Strategic Defense Review 2023

On April 24,2023, the Australian government released the Strategic Defence Review (SDR), an update to the 2016 Defence White paper charting the course of the Australian Defence Force as they upgrade, expand and shape their defense for the next several decades. Australia must enhance their Navy's lethality - including through its surface fleet and conventionally-armed, nuclear-powered submarines - underpinned by a continuous naval shipbuilding program.

With this directive, Australia will continue to be in the Maritime/Defense spotlight for the foreseeable future as AUKUS continues to play a major role as explained in the SDR including the expansion of maritime and defense opportunities for US companies seeking sales and partnerships in Australia. This inclusive document offers an executive briefing which can be found on pages 18-21.

Visit the USA Partnership Pavilion at Land Forces 2024!

USA Pavilion at Land Forces, Brisbane, Australia, October 4, 2022. 

Photo by Dan Peled 

Meeting Qualified Suppliers

Connect with key decision-makers from Industry leaders, dealers, and distributors. From OEMs to SMEs, the USA Partnership Pavilion is home to the top exhibitors from the United States.

USA Pavilion at Land Forces, Brisbane, Australia, October 4, 2022. 

Photo by Dan Peled 

Building Key Relationships

Cultivate relationships, build strong connections, and establish lasting partnerships with top U.S. companies as you meet face-to-face, in one great location.

USA Pavilion at Land Forces, Brisbane, Australia, October 4, 2022. 

Photo by Dan Peled 

Exploreing the Newest Technologies

Every USA Pavilion is staffed by an experienced event team dedicated to your success. Whether you need a liaison to the organizers, tech support, a contractor, caterer, translator, printer, or help tracking down a shipment... we're here to help.

USA Pavilion at Land Forces, Brisbane, Australia, October 4, 2022. 

Photo by Dan Peled 

Exclusive Events and Programs

The USA Partnership Pavilion hosts numerous events throughout the trade week, including our Opening Ceremony and Ribbon-Cutting, off and on-site hospitality receptions, business and market insight briefings, and special presentations.


Exhibit Options

From first concepts to finishing touches, our global network of professional designers, suppliers and builders stands ready to deliver our best for your brand. Whether you’re looking to build a small-scale sales and promotional stand or a larger multipurpose presence, the Partnership Pavilion offers three booth options to fit every purpose at any price. Not only can our team locate you a spot within the USA Partnership Pavilion, we will also help you secure your space within the show at large.

USA Partnership Pavilion Turnkey Package

Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

USA Partnership Pavilion Space Only

Get in on the ground floor with this raw space option. Already have a design that fits your needs? Book your space in the pavilion for a prime location, and allow your team to design your build, with additional Pavilion benefits.

Custom Build with Kallman Creative Services

Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Exhibit Outside the Pavilion at Land Forces

Not only can our team find you a great location in the USA Partnership Pavilion, but as the U.S. Representative of Land Forces, if you prefer a specific location in the show at large, we’re also here to help.  Either way, we’re focused on helping your company engage in the dynamic Australian market in a manner that best aligns with your marketing needs.

Media Partners

2022 Show Stats

Icon - Users or visitors white


Total Attendance 

Icon - Earth-globe white


Exhibitors from 25 Nations

Icon - Official Delegations white


Conferences, Symposia, & Presentations 

Icon - Lecture or conference


 Deference, Government, Industry, & Scientific Delegations from 30 Nations

Floor Plan & Digital Directory

Among the many reasons to visit Land Forces in Melbourne next November, the USA Partnership Pavilion features America’s most innovative partners, products and services.

Explore exhibitor profiles, products & services, and more on SourceHere.com, the official Digital Directory of the USA Partnership Pavilion.


AH2023-USAPP-sourcehere (2)

Thank You to Our Partners

USA Partnership Pavilion Events

52406527757_0f0bc5f7f1_o (2)

Opening Ceremony

Kallman Land Forces function at Howard Smith Wharves, Brisbane, Australia, October 4, 2022. 

Photo by Dan Peled 

VIP Reception


"Absolutely stoked to work with Kallman Worldwide on U.S. Pavilions at five major trade shows across Australia and Singapore. Kallman’s team has delivered excellent logistical, marketing and event management to ensure American exhibitors get the best value out of their participation. I have worked with the Kallman team at nine events over the past three years as well as sharing presentations with them in the U.S. to explain trade show opportunities to industry audiences. This is a team that knows its business and takes pride in its work."

Dr. Douglas Hartley

Embassy of the United States of America, Canberra, Australia


"The USA Partnership Pavilion delivers more than just a high level of walk-up visitors - it enables us to connect with not only those visitors, but other US companies within the Pavilion, who make up the bulk of our customer base."

Alfred Struna

Forecast International

Meet Your Team
Joelle Voza
Sales Account Associate
Patricia Rowe
Project Manager
Gloria Finnan
Project Coordinator
Kevin Tighe
Sales Account Executive
Allison Voth
Operations Specialist
Philippa Ewart
Marketing and Communications, Special Projects

Looking for more details? Contact us!

Our team can get you in contact with the right person - from securing your space, to building your booth, to shipping your products to the show-site, we're here for you.