Why Exhibit at MSPO 2020?

There are many good reasons why MSPO ranks as a major mid-European marketplace for defense equipment, and each in turn adds to its attraction for American manufacturers seeking sales in this highly competitive environment.


In September 2019, the State Department approved the sale of 32 F-35's to Poland, which presents a terrific export opportunity for firms that support that aircradt. The country's membership in NATO provides opportunities for U.S. equipment providers to contribute to the ongoing modernization of its armed forces. While the country is committed to meeting NATO’s goal of 2% of GDP (± $9.8 billion) devoted to defense, the government announced its intent to increase defense spending to 2.5% of GDP.

The Polish military is continuously undergoing changes intended to transform it into a more capable and mobile force, compatible with NATO troops. Change touches on every area of operation: force structure, staff organizations, training programs, doctrine and security procedures.

As of June 2019, Poland has 122 active Foreign Military Sales (FMS) cases valued at some $40 billion. The country has received more than $473 million in Foreign Military Financing (FMF) grants as well as a $3.8 billion US-backed loan, to help fund NATO force goals and national procurement requirements. This aid has focused primarily on F-16 fighter aircraft, C-130 transport aircraft, HMMV’s, tactical radios, Scan Eagle and support for Perry-Class frigates and SH-2G helicopters. Additionally, the Ministry of Defense is planning to spend more than $14.5 billion to acquire new weapons and military equipment from 2017 to 2022.

The 2019 edition of MSPO hosted more than 610 exhibitors and over 30,000 visitors, including 67 delegations from 43 countries, participation that attracted the attention and attendance of numerous state authorities and officials including the National Defence Minister, the Deputy MOD Minister, the Minister of Development and Republic of Poland’s President Andrzej Duda who said, notably, “Now, as the Polish Army is being modernized I watched the exhibition with particular interest . . . first and foremost as the Commander-in-Chief of the Armed Forces. I want the best equipment available, of adequate value for money so that it serves the purpose of securing Polish soldiers safety.”

No wonder savvy American defense marketers have set their sights on MSPO.

Why Exhibit in the USA Partnership Pavilion?

U.S. companies have invested heavily in the Polish economy since the late 1980s, when the country began its transition to a democracy and market-driven economy. As prosperity returned to the country, MSPO, as a vital meeting place for the exchange of information and technology within the NATO community, grew as well.


For more than a decade, Kallman Worldwide has been active in supporting American participation in MSPO, highlighted in 2007 and again in 2019 when the U.S. was the “Lead Nation." This experience translates in valuable ways to the benefit of American exhibitors at this year’s show: a prime location within the exhibit halls, robust pre-show publicity and social media exposure; Department of Commerce and American Embassy resources to identify sales opportunities and prospective customers. 

Experience more of what you're going for at MSPO 2020!

Kallman Worldwide creates unique opportunities for you to strengthen business relationships in Poland by maximizing your impact at MSPO 2020! Learn about our exclusive program features here, and start planning to take advantage of them there.

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Meet Your Team

Ann Kallman

Director, Creative Services


As the Director of Kallman Creative Services, it gives me great pleasure to bring visions to life. From the client’s thoughts, to paper, to design, to delivery, I create custom exhibitor stands of award-winning quality for world-class clients internationally.

Carolyn Carniaux Project Manager

Carolyn Carniaux

Project Manager


I have the pleasure to work with a team of dedicated experts who represent both internal and external stakeholders. It is my job to ensure that the ball is moving forward to the collective goal of an overall successful show for U.S. International Pavilion exhibitors. In planning, we usually hit both bumps and smooth patches along the way – much like the actual roads we travel in the diverse and exciting destinations we work in across the globe!

Courtney Serpico

Operations Specialist

phone 201-251-2600 x 143

Jason Rubin

Sales Manager

Email Jason Connect on LinkedIn 

Samantha Eichmann

Project Coordinator



Over the past two years, I have enjoyed learning the ins and outs of the trade show business. I work mainly in the aerospace industry, and enjoy doing whatever I can to ensure our clients have the best experience at a show. When I'm not at my desk caffeinating and singing along to country music, you can find me outside on a run, or in the kitchen baking something sweet!