Rarely can an exhibition claim “continental reach” — one concentrated marketplace that extends beyond its national borders to attract blue-ribbon prospects from every other country in the neighborhood; north to south, east to west.
Expodefensa in Bogota is one of those shows. Originally established as an industry showcase serving the internal security and external defense needs of Colombia, the event is expanding under the new management of COGES, organizer of Eurosatory (Paris) and Asia-Pacific Homeland Security (Singapore), to serve the greater tri-service (land, sea and air) defense and security needs of all South and Central America. Historically, the show has proven the ability to attract official delegations (in 2017, more than 76 delegations from 30 countries), which in turn attract more exhibitors. As its influence grows and the dynamics of the region continue to shift, Expodefensa is moving aggressively to widen the scope and scale of event programs to serve more industry decision-makers, opinion leaders, influencers. If you’re looking to expand your defense and security business in Latin America, Expodefensa is your show!
Colombia ranks as the fourth highest defense spender in the Americas, and its high standards for military equipment ensure U.S. imports will continue to be the first choice of defense and security procurement officers.
The U.S. encourages this preference with significant foreign direct investment into Colombia — $2.1 billion in 2017. Kallman Worldwide builds on that equity with more than a decade of experience working with the show and the organizers. Our USA Partnership Pavilion delivers more on the floor — and our Santiago-based Latin America office adds a home-field advantage with extra fluency in the language, culture and industry marketplace. From pre-show administrative, marketing and exhibitor services to on-site support and activities — media relations, networking, delegation tours, business center, exhibitor lounge and conference rooms and 24/7 trouble-shooting — Kallman clears the way for more success and sales in Latin and South America at Expodefensa.