Geographical and Time Zone Staffing
The SHOWCASE is operating 24 hours a day, simultaneously, in every place around the globe. Trade visitors log onto our platform at all hours of the day and night. Your staffing plans should take this into account. If you have multiple offices in different time zones, consider having those overseas colleagues available when you (in the U.S.) are not.
Depending on how specific the focus is on your SHOWCASE exhibit, you may even consider having overseas agents and representatives register as Staff.
Think of it this way – if your exhibit was set up at the Paris Air Show or EuroSatory, you might have certain Staff from the U.S. “HQ” present, but you might also have European office colleagues, agents or representatives on the stand with you. If your exhibit was set up at the Singapore Air Show or Malaysia’s DSA Show, you might have different U.S. staff and/or different agents / representatives on hand.
Kallman Worldwide has also taken this approach with the numerous different exhibits staffed by different teams and various overseas agents and partners. Not only does this allow Kallman to deliver a focused message, but through the involvement of overseas partners and agents, there is always someone online and monitoring our display(s).
Online Expos offers greatly reduced prices for companies electing to purchase multiple subscriptions to establish multiple regional displays. Drop and line for details
Competency and Subject Matter Staffing
We all know that line engineers rarely attend international trade events “in real life.” But on the SHOWCASE, they can be invaluable contacts for visitors who have technical questions or who are technical pre-qualifiers. Through the power of the SHOWCASE’s keyword search, your engineers will be easily found and connected directly to the other platform members. Customer Service and Human Resources are two other Staff position you should seriously consider. Both can provide direct and timely information to platform attendees visiting your exhibit.
IN SHORT: when it comes to staffing your Exhibit on the SHOWCASE, don’t think in terms of “in real life” – rather, think of responding to potential buyers “in real time.”