Encore: Rare glimpse of past illuminates “Future of Surgery” at Arab Health 2015

US International Pavilion organizer to present 1867 volume of “The Lancet” for event display and permanent collection

Dubai, UAE and Waldwick, NJ/ January 22, 2015 — In a gesture of professional partnership and recognition of the 40th anniversary of the Arab Health Exhibition and Congress, U.S. International Pavilion organizer Kallman Worldwide will present rare bound copies of the 1867 volume of The Lancet for the permanent collection of the Al Maktoum Medical Library (AMML) when the show opens next week in Dubai.

The two-volume set documents the state-of-the-art in medicine 148 years ago, most notably Joseph Lister’s breakthrough case for “sterile surgery,” a discovery that revolutionized operating room procedures and dramatically reduced the risk of post-operative infection.

The Lister report will be prominently displayed first for visitors to the Arab Health “Future of Surgery Zone,” a new interactive exhibition area. After the event, the bound volumes will be moved to the permanent collection of the AMML, part of the Mohammed bin Rashid Academic Medical Center.

Nearly 100,000 healthcare industry professionals, including 4,000 exhibitors, are expected to attend Arab Health 2015 January 26-29 at the Dubai International Exhibition Centre. The event is the largest healthcare exhibition and congress in the Middle East and the second largest in the world.

“Arab Health has grown for 40 years because we share the vision of the global healthcare industry to protect the integrity of science and promote relationships among professionals who work to apply scientific discovery to improve human health,” said Simon Page, Managing Director for Life Sciences at IIR Middle East, the organizers of Arab Health. “The generous gift of historic documents from Kallman Worldwide and the U.S. Pavilion recognizes the healthcare community’s value for lifelong learning and Arab Health’s ongoing support of medical education here in the Middle East.”

Kallman Worldwide has been organizing the official U.S. Pavilion at Arab Health since 1995. This year, 247 U.S. companies will exhibit with Kallman to present the latest American medical technologies, solutions and services to the region’s healthcare decision-makers and influencers. In 2014, U.S. Pavilion exhibitors were privileged to take a guided tour of the AMML, which Kallman Worldwide President and CEO Tom Kallman said inspired this year’s gift.

“After receiving such a warm reception and informative tour of this remarkable facility, we felt compelled this year to present a gift that would represent the heritage of goodwill between the USA and our medical partners here in the UAE, and our commitment to continued cooperation,” Kallman explained.

“On behalf of all of our exhibitors and partners, Kallman Worldwide is honored to celebrate our 20th year hosting the Pavilion at Arab Health in 2015, and proud to contribute this historic volume of “The Lancet”, one of the world’s oldest and most respected professional journals, to commemorate the growing impact of this world-class event and underscore our support of the Mohammed bin Rashid Academic Medical Center.”

For more information about the Future of Surgery Zone at Arab Health 2015, click here.

Export with purpose. Exhibit with confidence. Kallman Worldwide is an export marketing advocate focused on helping the United States of America and its leading businesses capitalize on international trade shows and events to grow their share of global markets. Our flagship U.S. International Pavilion programs cover all the details of creating and presenting a professional business environment to buyers, enabling exhibitors, clients and partners to make the most of their event opportunities, cultivate meaningful global business relationships and account for a measurable return on their export marketing investment.

Since 1963, Kallman has helped more than 10,000 companies, associations and government agencies stand out at nearly 1,000 industry and professional events in 46 countries. The company is a strategic partner of the U.S. Department of Commerce, and a proud recipient of the President’s “E” Award. In 2016, Kallman Worldwide was honored to receive the AmCham Abu Dhabi “Falcon” Award for its organization-wide commitment to building sustainable business relationships between the U.S. and the U.A.E. The company recently joined the Bilateral US-Arab Chamber of Commerce in support of the Chamber’s mission to foster economic growth, educational advancement and mutual respect between the U.S. and the MENA region. For more information visit www.kallman.com

About the Al Maktoum Medical Library
The Al Maktoum Medical Library (AMML) supports the medical community at Dubai Healthcare City (DHCC) by providing access to quality and authoritative information resources. Located on the first floor of the Mohammed Bin Rashid Academic Medical Center (MBR-AMC), the Library has state-of-the-art services and resources available to DHCC healthcare professionals via membership. It offers a collection of point-of-care resources and medical education databases, and provides space for quiet study, group study, technology-enriched learning, media viewing, browsing and instruction. The collection also includes more than 2,000 print titles, and a wide selection of e-books, e-journals and digital scholarly materials from databases including ClinicalKey, CINAHL, Consumer Health – Arabic, Medline, and OvidMD Plus. For more information visit www.amml.ac.ae

Chris Meyer
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