About the Show
Attended in 2019 by over 36,000 unique visitors from 115+ countries, encompassing industry, academia, government, the show also lined up over 3000+ VIPs and delegates. The 1,000+ exhibitors represented the best of what the global defense & security industry has to offer. The 2025 edition of DSEI will put integration in the spotlight as the UK Ministry of Defence and the British Army, Royal Navy, Royal Air Force and UK Strategic Command work to develop and maintain organic integration at all levels and across all domains.
About the Pavilion
Prime exhibit space & quality designs
Built on the idea that an organized group of Canadian exhibitors is easier to find than stand-alone booths scattered throughout a show, the Canada Pavilion always attracts a crowd.
Meet qualified buyers
Connect with key decision-makers. From our VIP Tour to Networking events, the Canada Pavilion will attract the people you need to meet.
Professional Amenities and Staff
Every Canada Pavilion is staffed by an experienced event team dedicated to your success. Whether you need a liaison to the organizers, tech support, a contractor, caterer, translator, printer, or help tracking down a shipment... we're here to help.
Build key relationships
Cultivate relationships, build strong connections, and establish lasting partnerships with your peers as you meet face-to-face.
Exclusive events and programs
As an exhibitor you have exclusive access to all Pavilion events, including our Opening Ceremony, off and on-site hospitality receptions, business and market insight briefings, and special presentations.
Why the Canada Pavilion
Located in Hall 8 of the ExCeL Center, and organized in partnership with CADSI (Canadian Association of Defence and Security Industries), the Pavilion will host 30+ of Canada’s most innovative defense & security companies. In addition to benefiting from strength in numbers, exhibitors will have the full support of the CADSI and the Canadian Government/Military while they demonstrate the newest and most sought after technology to global decision makers that the industry has to offer. Rely on our United States based team to walk you through the exhibiting process from booking through breakdown this coming September, and help you have the best experience possible in London!
2023 Pavilion Statistics
37
Pavilion
Exhibitors
5
Provinces
Represented
17
New to Show
Exhibitors
Exhibit Options
From first concepts to finishing touches, our global network of professional designers, suppliers and builders stands ready to deliver our best for your brand. Whether you’re looking to build a small-scale sales and promotional stand or a larger multipurpose presence, the Pavilion offers three booth options to fit every purpose at any price. Not only can our team locate you a spot within the Canada Pavilion, we will also help you secure your space within the show at large.
Canada Pavilion Turnkey Package
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.
Canada Pavilion Space Only
Get in on the ground floor with this raw space option. Already have a design that fits your needs? Book your space in the pavilion for a prime location, and allow your team to design your build, with additional Pavilion benefits.
Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.
Exhibit Outside the Pavilion at DSEI
Not only can our team find you a great location in the Canada Pavilion, but as the Canada Representative of DSEI, if you prefer a specific location in the show at large, we’re also here to help. Either way, we’re focused on helping your company engage in the dynamic UK market in a manner that best aligns with your marketing needs.
"The Marvin Group has been a Kallman Creative Services client for over 10 years because the support they provide for our. . . international exhibits year after year is outstanding and invaluable. They work closely with you to ensure all your needs are captured in the design, and provide options to suit your budget. Every detail is taken care of, not only for your booth, but for all your exhibit planning needs. And with their on-site support during the show, you can have peace of mind knowing from start to finish you’re taken care of with the Kallman Creative Services Team."
Shannon Sharpe
MANAGER, BUISNESS DEVELOPMENT
The Marvin Group
"I’ve never received such great support at a show! International shows have their added challenges, and Kallman clearly knows how to adapt and take care of the booth teams in attendance. We’ve had numerous comments from the upper management on the great booth design. All agree the custom work you did was perfect in showcasing our products and services. Looking forward to working more shows together! Thank you to you and your team."
Cathi Anthony
BUSINESS DEVELOPMENT COORDINATOR
Cubic Corporation
