Kallman Worldwide Offers First-ever USA ‘phygital’ Showcase©

Kallman Worldwide Offers First-ever USA ‘phygital’ Showcase©

Kallman Worldwide to launch first-ever PHYGITAL SHOWCASE at MENA’s largest defense event, combining the strength of a physical trade show with the power of digital platforms.

WALDWICK, NJ / December 3, 2020 Responding to U.S. industry’s requirement to be present at the Middle East’s most important defense exhibition, IDEX 2021, but acknowledging the challenges associated with international travel in light of COVID-19, Kallman Worldwide, offers defense industry executives in the United States and trade show attendees in Abu Dhabi a physical location to connect digitally at IDEX ’21.

Set for February 21-25, IDEX is the undisputed champion of defense shows in the MENA region and one of the top two defense trade events in the world.  The new USA Phygital Showcase©offers a blended customer experience where both the physical and digital coexist through an immersive in-person exhibit with the immediate opportunity to connect in real-time with company representatives back in the United States.  The USA Phygital Showcase will feature up to 20 U.S. firms unable to attend IDEX in person, yet eager to keep their brand visible among the nearly 1,200 exhibitors, and more importantly, ready, willing, and able to connect with the expected 65,000+ attendees walking the aisles and participating in the show.

Tom Kallman, President & CEO of Kallman Worldwide explains, “We are trade show people, and at the nucleus of our success is one person connecting with another in a “let’s trade” environment  trade names, trade ideas, trade requirements and capabilities to see how we might be able to help each other.  Faced with the duality that IDEX is exactly that environment, yet institutional or personal travel restrictions make physical participation impossible, our hybrid USA Phygital Showcase is ideally timed and marries the proven results of trade shows with the power of the digital platforms that are presently holding the world together.”

USA Phygital Showcase exhibitors will be fully-registered show exhibitors and share all the benefits thereof.  The high quality, custom-built centrally-located USA Phygital Showcase will be staffed throughout by Kallman’s seasoned trade show professionals and local partners and feature individual corporate branding; video greetings; touchless scanners for data collection; QR-coded corporate and product information and, at the heart of the program, “Connection Zones” where showcase visitors, pre-scheduled or “drop-in”, will connect in real-time with representatives from each of the exhibiting companies “on call” back home in the USA (or elsewhere), through private virtual meeting rooms.  Onsite product demos can also be accommodated - all happening live at the show.

We’re boldly going where no one has gone before, and excited by the flexibility and industry support our phygital program offers our clients,” cites Kallman, “It’s a surefire way to be jet-lagged without ever leaving your home office - another strange concept we have to embrace in this crazy year!”



Established in 1963, Kallman Worldwide creates unique opportunities for U.S. companies to strengthen business relationships around the world by maximizing their impact at international trade shows and through online digital events With its flagship USA Partnership Pavilion, end-to-end exhibitor services, custom stand-building, corporate hospitality programs and Kallman Connects forum events, Kallman has helped more than 15,000 companies, associations and government agencies “export with purpose and exhibit with confidence” at over 2,000 industry and professional events in 46 countries.  The company is a strategic partner of the U.S. Department of Commerce, and a proud recipient of the President’s “E” Award for its role in helping to increase U.S. exports. Kallman Worldwide is headquartered in Waldwick, N.J., with satellite offices in Texas and South Carolina.  It also staffs a Latin America office in Santiago, Chile and London, UK.  For more information visit www.kallman.com.


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For further media information on the USA Phygital Showcase at IDEX 2021 or any of the world-class events in the Kallman Worldwide portfolio contact:

Philippa Ewart
Kallman Worldwide
Marketing & Communications
 +44 (0) 7730 817 825