WITH LARGEST INTERNATIONAL PRESENCE AT SEOUL ADEX 2019, UNITED STATES LOOKS TO BUILD ON STRONG REGIONAL AEROSPACE AND DEFENSE PARTNERSHIPS
The alliance between the U.S. and the Republic of Korea will be on display at Seoul ADEX 2019 (Oct. 15-20) with 40+ American exhibitors and a dozen U.S. military aircraft on static display.
- More than 40 U.S. exhibitors participating, majority in the USA Partnership Pavilion
- Cross-section of leading American OEMs, SMEs affirms commitment to region’s security
Seoul, Republic of Korea and Waldwick, NJ, USA / October 14, 2019 — The close alliance between the United States and the Republic of Korea will be prominently on display at Seoul ADEX 2019 (Oct. 15-20) with 40-plus American exhibitors on-site and a dozen U.S. military aircraft on static display.
The biennial event, one of the world’s most important showcases of aerospace and defense innovation and technology, reflects the host country’s industry leadership, economic influence and strategic geo-political importance. Organizers expect more than 400 exhibitors from at least 30 countries to participate, and upwards of 85,000 trade visitors, including 70 or more official delegations representing more than 50 countries to attend.
Notable among the American manufacturers, technology innovators and supply-chain leaders participating in this year’s show — the largest national presence other than South Korea — are leading OEMs with significant in-country operations, including The Boeing Company (Boeing Korea was established in 1988 and currently employs 200 employees); Lockheed Martin Korea (a wholly-owned subsidiary that has helped the Republic of Korea with integration for major defense and civil programs to address national priorities for more than 30 years); and Northrop Grumman (an office in Seoul since 1991 anchors a strong partnership focused on these key areas of cooperation: Cyber, Logistics, Autonomous Systems, C4ISR, and Strike).
The collective national presence is a strong indication of how important South Korea is to the United States, and that buyers and influencers there are looking to the U.S. for innovative solutions and partners to help ensure their national, homeland and economic security.
“The Republic of Korea is one of the most important countries in the world for defense and aerospace trade with the U.S.,” said U.S. Ambassador to the Republic of Korea, Harry Harris. “The combined presence of U.S. companies demonstrates the strength and dynamism of the U.S. defense and aerospace industries and a commitment to increased partnering with the Republic of Korea. I am confident that the relationships formed during this year’s ADEX-Seoul Air Show will enhance not only our mutual security but also increase economic growth between our countries.”
The centerpiece of the American national presence at Seoul ADEX 2019 is the USA Partnership Pavilion, organized for the fourth consecutive edition by Kallman Worldwide, Inc., in coordination with government agencies including the U.S. departments of Commerce, Defense and State. Located prominently in Hall A, the Pavilion is America’s headquarters on-site: an efficient location for buyers to meet more U.S. suppliers, a high-profile showcase for American exhibitors looking to maximize their exposure and impact at the event, and a forum for all to share ideas and insights.
The 28 U.S. exhibitors in the Pavilion represent 15 states. Five are new to the show, and all are looking to generate new business and create more jobs back home, either by growing exports, expanding in-region and/or recruiting overseas partners to establish or participate in operations back home.
Kallman Worldwide President and CEO Tom Kallman said the strong American participation in the USA Partnership Pavilion at Seoul ADEX 2019 reflects a global trend.
“Now more than ever, success in international trade comes from partnership and teamwork. The USA Partnership Pavilion sharpens our focus on advancing America’s national security and economic interests by building stronger relationships with our international customers,” Kallman said. “From publicly traded OEMs to small-and-medium sized enterprises with fewer than 500 employees, many of our exhibitors already have significant partnerships and operations in South Korea. In the years to come, many more will.”
Ken Keegan, executive vice president of first-time Pavilion exhibitor Jonal Laboratories of Meriden, CT, said he’s glad to capitalize on the unified U.S. presence in the Pavilion and home-state support to step into the South Korean market. The company this week will introduce a new large seal capability with mold presses up to three meters and specializing in air frame seals.
“A unified national presence at Seoul ADEX is an imperative since this is one of the key global aerospace markets, and Korea is both a large purchaser and provider of aerospace products,” said Keegan. “We should have a unified national presence at all the major shows globally, and in many respects the U.S. Department of Commerce office in Connecticut shows the way in providing the type of leadership and resources required for our state companies to make the connections that result in new opportunities for business.”
EXPANDED PAVILION FEATURES SERVE MORE VISITORS ON-SITE AND ONLINE
In addition to presenting America’s leading aerospace and defense suppliers, the USA Partnership Pavilion serves the business information needs of trade visitors at The Newsstand, an on-site media center featuring live show and market headlines on a centerpiece flat-screen monitor, flanked by take-away industry publications and show daily media.
For those on the go, whether they are attending the show or not, Kallman also presents the online Seoul ADEX 2019 Visitor Zone at www.kallman.com/seoul-adex-2019. The Visitor Zone features a searchable Pavilion directory, news headlines and downloadable images for reference and media reporting.
ABOUT KALLMAN WORLDWIDE, INC.
Established in 1963, Kallman Worldwide creates unique opportunities for U.S. companies to build business relationships around the world by maximizing their impact at international trade shows. With its flagship USA Partnership Pavilion, end-to-end exhibitor services, custom stand-building and corporate hospitality programs, Kallman has helped more than 10,000 companies, associations and government agencies “export with purpose and exhibit with confidence” at over 1,500 industry and professional events in 46 countries. The company is a strategic partner of the U.S. Department of Commerce, and a proud recipient of the President’s “E” Award for its role in helping to increase U.S. exports. Kallman is headquartered in Waldwick, N.J., and staffs a Latin America office in Santiago, Chile. www.kallman.com.
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