Marketing & Media Services

Marketing & Media

USA Partnership Pavilion exhibitors start the show with a competitive advantage. Kallman Marketing & Media magnifies your presence and amplifies your message with advertising, sponsorship, PR and social media options that persuade more prospects to pay extra attention to you. Review the features below and contact us to plan your Pavilion promotion program.



Surround the show with your message. In print, online, on flat screens and signs, the Partnership Pavilion offers multiple advertising options.

Every exhibitor in the USA Partnership Pavilion receives a free listing on and a cross-reference in their product or service categories. Paid upgrades include enhanced listings (boldface or color text), logo placements. Speak with our sales team to design a show-specific advertising program just for you!


Associate your brand with exclusive, high profile Partnership Pavilion features that engage more attendees and VIPs.

The Meeting Point Exhibitors Lounge


This crossroads of the Pavilion is a favorite gathering spot for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Whether as an alternative workspace or an informal networking environment, the Meeting Point is a reliable escape from the hustle of the exhibit floor — with complimentary coffee. Select from our menu of proven options, or ask how we can customize a unique feature just for you.

The Newsstand


At select shows, when visitors and exhibitors look for the latest news, they turn to the Newsstand, the on-site information center located near the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor — plus your video ads and promotion in prominent rotation throughout the trade day — all flanked by take-away publications from the industry’s top publishers, including show dailies.

Conference Rooms


Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.



Lanyards, lapel pins, and tote bags, oh my! Just add your logo and extend the reach of your brand.

Carpet Stars


Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Special Events

In addition to official show events, the USA Partnership Pavilion hosts its own official VIP and Networking events.
Add your brand to the program and benefit from extra recognition and access.

Opening Ceremony and Welcome Reception


Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day One. This ceremony marks the Partnership Pavilion as officially open for business at each show.

VIP Reception


This is the centerpiece Pavilion soiree of the show. Typically an evening event held at a prestigious local venue the first or second day of the show, the VIP Reception is attended by distinguished government, military and diplomatic visitors, exhibitors, partners and industry guests.

Networking Events


Often at the midpoint of a show, the Pavilion will host an afternoon networking event at the show site to bring exhibitors and invited international delegations and buyers together in a more relaxed environment. Such events typically take a “happy hour” approach with locally inspired themes and refreshment.

Find it at the FORUM!


News, knowledge and networking take center stage in The Forum, the live event space hosted at select shows by Kallman — and you! — in the USA Partnership Pavilion. The Forum is a theater-style attraction that features a scheduled program of presentations by a select, industry- and market-focused group of public- and private-sector thought-leaders during the trade days of the show. Sponsor the Forum and benefit from integrated, end-to-end visibility — pre-show, on-site and post-event — to ensure your brand is associated with actionable show information and insight.

PR & Media Support

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend. Kallman's dedicated media relations efforts promote the concentration of new equipment, products and services on display in the USA Partnership Pavilion to validate it as a primary destination for these audiences.

If you’re planning to announce news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll help get the word out to our network of show media, organizer communications teams and international contacts who cover your industry around the world.

Social Media

Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your event outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to U.S. International Pavilion exhibitors.

Follow us and join the #USPavilion conversation!

Marketing & Communications Team
Julia Powell
Graphic Design Specialist
Philippa Ewart
Marketing and Communications, Special Projects
Alli Cozic
Marketing & Promotions Manager

Need help? Contact our Marketing & Communications Team

Our team is here for you - contact us or reach out to us on social media