Sourcehere Accelerates Trade and Innovation at Arab Health 2024

Sourcehere supports thousands of B2B companies around the world with tools and utilities — including direct messaging — to meet, conduct business, and build trade relationships anywhere, anytime. The company launched in 2022 with a focus on trade shows, capitalizing on spikes in market interest around events such as Arab Health to demonstrate its robust, 24/7/365 platform as an alternative to traditional printed show directories. 

It's a good fit for Kallman, whose trademark Pavilions are recognized around the world as the hub of North American business at many of industry’s most important international trade events. The company’s portfolio of exhibitor services, custom stand building, supply chain support services, and workforce advocacy programs further solidifies its reputation as an enterprising partner above and beyond simply managing floor space in exhibition halls.  

For Pavilion exhibitors, Sourcehere extends their reach in target sectors and adds measurable year-round marketing visibility. And for companies that aren’t exhibiting yet, the platform offers an inexpensive, cost-effective way to dip their toes in the trade show pool online before diving into live shows overseas.  

“Trade shows have always been our core strength, but we’ve never thought of ourselves as just a trade show business,” said Kallman Worldwide President and CEO, Tom Kallman. “Since my father started the company in 1963, we’ve been advancing global trade, connecting suppliers and buyers wherever, whenever, however we can. Their business is a year-round conversation punctuated by trade events, and so is ours.” 

As the pandemic recedes and trade shows rebound, Kallman’s schedule of events is an emphatic testament to resilience. The company is currently contracted with 47 events in 27 countries, including seven international health and medical events, supporting more than 3,600 exhibitors with Pavilions on-site and an extended show presence online. 

“The pandemic was an epic wake-up call to exporters everywhere, and the lessons we learned from the experience made us an even more valuable partner to suppliers and buyers alike,” said Kallman. “When shows were suspended, technology gave us the tools to stay connected in the short term and add capabilities to come back from COVID even stronger. Best of all, when the dust settled, none of it was at the expense of the live, often spontaneous face-to-face meetings that have been the foundation of global trade since the beginning of time.” 

As Sourcehere establishes its value on the trade show floor, it’s also building equity with a wider circle of stakeholders and influencers in event communities, such as the American Chamber of Commerce in Dubai. 

“For American companies with business interests in the UAE and throughout the Middle East and North Africa (MENA) region, it’s important to have a local presence,” said AmCham Dubai Executive Director, Cara Nazari. “As a supply chain networking platform, Sourcehere gives U.S. trade show exhibitors here, many of whom are also our members, an extended competitive advantage in the local business conversation.” 

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ABOUT KALLMAN WORLDWIDE 

Since 1963, Kallman Worldwide has worked with individuals and organizations in more than 50 nations to advance global trade in STEM-driven industries. The company’s portfolio of international trade shows, event management services, custom stand building and design, global supply chain networking tools, and workforce advocacy programs connects thousands of buyers and suppliers to more opportunities around the world every year. As an international U.S. representative, Kallman is a strategic partner of the U.S. Department of Commerce and a proud recipient of the President’s “E” and “E Star” Awards for its active role in aiding U.S. exporters and in recognition of its export promotion efforts. The company is headquartered in Waldwick, NJ, with U.S. satellite offices in Washington, DC and Houston, TX, a Latin America office in Santiago, Chile, and a bureau in London, UK. For more information, visit www.kallman.com. 

MEDIA CONTACT 

Taylor Kammerman
Marketing & Communications 
Kallman Worldwide, Inc.
taylork@kallman.com